Launching our MSC H&G Coated Whitebait has been a labour of love for the whole Paramount team. So when the British Frozen Food Federation announced it had won Foodservice Product of the Year and Best New Fish Product, we were over the moon.

If you’ve eaten Whitebait in the UK there’s a good chance it came from Paramount. We’ve been producing Whitebait and Blanchbait since we started trading over 30 years ago.

We knew Headed & Gutted Whitebait would be popular with today’s consumers, especially those who don’t like to eat the whole fish. And it makes for the perfect on-trend menu item, from seafood wraps or burgers to a simple starter served with tartare sauce and lemon.

Paramount believe sustainable sourcing is an essential part of preserving our planet for generations to come. All of our H&G Whitebait comes from an MSC-certified fishery, we have full MSC Chain of Custody and can trace the fish from boat to plate. The Sprattus Sprattus in this product are rated as a ‘Fish to Eat’ in the MCS Good Fish Guide, which means the fishing stock is well managed and harvested with a low impact on the environment.

To be recognised by the BFFF and Craft Guild of Chefs is something we’ll cherish for years to come – and we look forward to seeing plenty more of Paramount’s Whitebait on the menu this summer.

If you’d like to know more, or get the product of the year on your menu, get in touch here.