If you’ve eaten whitebait in the UK there’s a good chance it came from Paramount – we’ve been producing it since we started trading over 30 years ago.

  • MSC Uncoated Whitebait – whole and uncoated

  • MSC Gluten-Free Coated Whitebait – headed and gutted and lightly coated in gluten-free breadcrumbs

  • MSC Coated Blanchbait – whole and coated in breadcrumbs

We’ve long believed that sustainable sourcing has to be the main focus for seafood companies. As such, we’re proud that all of our whitebait products are MSC-certified sustainable with full MSC chain of custody.


By championing sustainable whitebait, we’re helping to ensure this well-loved nostalgic classic can remain a staple on British menus, as it has for the last 30 years. Loved by diners and chefs alike for its simplicity, just add a good quality mayo, sea salt and a squeeze of lemon.


All of our whitebait products now come in brand new retail-ready packaging. These colourful packs are brilliant for offering greater flexibility, with the ability to split cases down and sell by the bag. They’re perfect for cash and carry, home delivery, farm shops, delis, and for walk-in customers looking to take an extra treat home.


  • Quick-to-serve – cooks in just 2-3 minutes

  • Great margin with 3-5 starter portions per bag

  • A firm favourite on British menus

  • Brilliant for tapas, starters and sharing dishes

  • Perfect for takeaways, festivals and street food

  • Our Gluten-Free MSC Coated Whitebait (F0893) is gluten-free and headed and gutted, which is perfect for those customers who don’t like to eat whole fish

  • The Uncoated MSC Whitebait (F0582) is brilliant for adding your own flavoured crumbs, flours or batters.

Get in touch today to request a call from our sales team, or to find your nearest wholesaler


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