The history of Paramount 21 Ltd is a story of determination, family and faith in the future. In 1988 a seafood processing business, owned by Ali Hannaford’s father, David was bought by Hillsdown Holdings. Five months later they closed it – putting all the staff out of work, including a 27-year-old Ali.

Ali Hannaford Paramount 21

Founded by Ali Hannaford in 1988, the company was started with an investment of only £3500 some second hand machinery, sheer determination and faith in the future.

The company quickly developed from packing prawns to creating a range of fantastic fishcakes and value added seafood products for the Foodservice Industry. Twenty five years later Paramount remains a strong family business, with both Ali’s sons Josh (Buyer) and Jake (Business Development), playing integral rolls in moving the company forwards.

The Cornish Seafood Company was brought under the Paramount umbrella in 2010, enabling the company to have a vertically integrated supply chain of West Country produce. Ali’s sister Kirstie and her husband Luke manage the Newlyn site and have done so for over twelve years.

The family centred business in the heart of the West Country continues to expand. Ali’s sister Fran and her daughter Kate, are based in Australia where they are fundamental in developing Paramount brand overseas.

The company’s wider family continues to grow with recent investment in its valued staff, in the factory capabilities and most importantly our production capacity. We’ve recently refurbished our development kitchens and offices. Additionally Paramount has relaunched the brand with a new corporate identity, investment in photography and a fresh structured focus on who we are and how we are going to grow.

We are excited about the future of Paramount and have a focused strategy to provide the market with innovative, competitively priced products.


An interview on BBC Working Lunch March 1998 with Alison Hannaford, Managing Director of Paramount21 Ltd.