BFFF News - Industry Growth Results for Frozen Retail Sector

The latest retail frozen food statistics from Kantar Worldpanel have shown a reassuring third quarter of growth for the sector which is up by 3.6% in value.
Covering all product types including meat, ice cream and ready meals, the category has been resilient in the challenging economic climate as more consumers look for better value.

Brian Young from the BFFF said 'The results are great news for the industry. It has been a difficult 12 months for manufacturers and consumers alike. However, manufacturers have continued to invest in their products and processes and consumers have reaped the benefits of huge variety, excellent value and great tasting products'.

The biggest area of growth in volume has been in the frozen fish sector - which is up by 4.1%. Big brands have bolstered the category by introducing premium products, investing in advertising and attaining endorsements from well-loved celebrity chefs. Many branded and supermarket own-label frozen fish products also carry MSC accreditation. Sustainability is of growing importance to consumers - due to fishing practices and species availability being documented in the media. A growing social conscience is persuading consumers to make decisions about the fish they buy based on other factors than price.

Great news for the whole industry and positive expectations for 2012!

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